Cost of Bad Data

According to a Gartner study, bad data cost an enterprise between $9.7 to $14.2 million every year. This translates to a potential reduction in revenue by 30% and an overall estimated cost of more than $3 trillion dollars to the US economy. For a startup, where every decision can be very impactful and any negative impact to revenue due to bad data, can make or break a startup. Whether you are bootstrapping or have investment, bad data can increase your burn rate by making it difficult to make the best data driven decision.